GREATNESS
ISN'T RUSHED.
IT's CULTIVATED
1. The House
Ballers Champagne is crafted by the award-winning champagne house Famille
Penet, a family with over four hundred years of champagne heritage, whose vineyards stretch across the Montagne de Reims.
La Famillie Penet is both a prestigious place and the culmination of ancestral expertise. Owner and winemaker Alexandre Penet grew up watching his grandfather and father make champagne, taking over the estate in 2008.
Produced to demanding standards, Alexandre crafts refined champagne focused on freshness and purity. Avoiding malolactic fermentation and using a very low dosage so as not to mask the true flavour of the fruit, the exquisite flavour profile of Ballers Champagne speaks for itself.
2. The Vineyard
The Penet family’s fifteen hectares of vineyards are located in the two neighbouring villages of Verzy and Verzenay, two of just seventeen villages in Champagne to be given the top designation of Grand Cru, translating to ‘great growth’ and epitomising the best of the best.
La Maison Penet is focused on sustainability, having created a highly sustainable viticulture in a Grand Cru terroir. Vines are cultivated without any chemical fertilisers, herbicides or insecticides, allowing for a rich biodiversity.
Harvesting starts in September, and the grapes are carefully picked by hand only when at the optimum ripeness. All grapes are rigorously selected, ensuring only the very best grapes are used.
3. Underground
Our champagne is nestled 60 feet underground in 19th century cellars for a minimum of 36 months, giving the perfect dim lighting and cool temperature necessary for the slow maturing of the exquisite bubbles. Extra-long ageing in oak barrels guarantees the full potential of each wine while maintaining its purity and freshness.
The bottles are gently rotated by hand every other day to enrich the wine with the compounds in the sediment and obtain a perfectly clear wine.
Finally, the bottles are sealed in the traditional style and, thanks to the cork, benefit from just the right amount of oxygen. This enables the wine to breathe slowly as it matures without interacting with the outside environment.
4. The People
The Penet family has been cultivating vines there for generations, building a reputation for precision, patience, and a deep respect for terroir.
Alexandre Penet’s approach blends heritage with a modern sensibility. Rather than chasing volume, the focus is on small-scale, high-quality production. Attention to detail—from vineyard work to blending and aging—results in champagnes that are expressive, layered, and unmistakably tied to their origin.
What sets the Penet vineyard apart is its commitment to authenticity. Each bottle reflects not just the land, but the philosophy behind it: that great champagne is grown first in the vineyard, then guided—not forced—in the cellar.
5. The Grapes
Montagne de Reims, an area celebrated for its exceptional Pinot Noir grapes, we also grow Pinot Meneuir & Chardonnay that are used in our final blends.
6. The Press
Only the 4 presses of the grape is used to craft our champagnes using the premier part of the juice. Where on average other houses will press the grape up to 14 times.
7. Sustainable Practices
Vines are grown in a highly sustainable viticulture, without the use of chemical fertilisers, herbicides and pesticides.
